Gamification: The Bright Future of Augmented Reality in the Travel Industry

05 September 2022 09:00
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When thinking of gamification in augmented reality (AR), what’s the first thing that comes to mind? Let’s refresh our memory. In 2016, the augmented reality mobile game, Pokémon GO, disrupted the gaming industry and had incredible success, with approximately 223 million users in that year alone. Interestingly, even after five years, this game is still quite popular, seeing a $1.23 billion revenue in 2020—higher than its peak usage in 2016.

The secret behind the global cultural phenomenon of Pokémon GO is summed up primarily in its innovative gameplay and social interaction, leveraging gamification in augmented reality. This “virtual scavenger hunt” motivates users to interact with other members, often in groups, move around their area, and compete among themselves.

Through the help of gamification in augmented reality tours, the travel industry is also transforming how travelers observe their surroundings. Tour guides are offering interactive and engaging information, fully enhancing their customer experience.

Let's take a closer look at how gamification in tourism is revolutionizing the industry.

Greater Engagement

What better way to get someone's attention than to give them a challenge or a set goal? When engaging someone's mind, we mustn't underestimate the immersion level that games have to offer.

This is particularly relevant within the travel industry. Even as the world opens up to new visitors, some are still hesitant to explore new places, which is why tour guides should find new and attractive ways to motivate and incentivize visitors to live new experiences in new areas.

But how can you gamify your travel experience? Here are a few ideas:

  • Leaderboards: Users are often motivated to compete among friends and score high points based on quizzes, scavenger hunts, or the number of tours they visit. AR allows you to add features that turn your ordinary tour experiences into fun and engaging activities.
  • Challenges: Looking to marry a memorable experience with some educational value? With the help of puzzles, assignments, and general activities, you can challenge your visitors while teaching them new facts. 

  • Rewards and prizes: Let's not forget about the what's-in-it-for-me (WIFM) factor that often drives users to participate in games. With the incentive of a possible discount on your next tour or even a free coffee at a local shop, you can start engaging with more visitors.

The main purpose of gamification is to make a trip fun, and why not get a little educational while we're at it? You can look at how other tours are experimenting with AR and gamification, but always ensure to make the experience your own.

Build Relationships

With many different tour offerings out there, it's critical to find innovative ways to stand out. The more satisfied visitors are with your tour, the more likely they'll be to subscribe or even recommend your services to peers, friends, or family, building a strong and meaningful relationship for the future.

New apps in the market, such as Social Bee, open up a huge opportunity to successfully navigate the uncharted waters of the post-pandemic in tourism. These innovative approaches allow for a larger flow of creativity where guides like yourself can start building a following and showcasing their favorite hidden gems in cities all around the world.

If you’d like to learn more about how to start creating your own experiences and tours on Social Bee, read more about us here or contact us directly.